5 Ways to Increase AR Usage on Your E-Commerce Platform
You’ve made the investment, updated your website with 3D content and QR codes. Now what? Five innovative tips on how to up your AR engagement on your e-commerce platforms.
Web-based AR solutions are taking the world by storm, and if your business is looking to enhance its marketing with augmented reality features, it’s important to know the differences between web-based and app-based AR.
Imagine a customer being able to see if a couch, desk, or table looks good, or even, simply fits, in space before buying it and installing. Imagine, if it doesn’t they can make customizations to ensure that it does. With Product Configuration and 3d configurator software this, and more, is possible!
Virtual reality, augmented reality, 3D, and the cutting-edge technology surrounding it has been developing for decades. And finally it seems to have broken through and is starting to change the way we see, hear, play, interact, and purchase online.
One of the main objectives of virtual photography on the ecommerce platform is to provide better instantaneous results.. The more organized and efficient the product is displayed in relation to imagery and information, the more likely the customer will be satisfied with the purchase.
Analyzing our Restoration Hardware project and our foray into product visualization. The goal of the project was to produce images for product photography on par with current works produced by Epigraph whilst fulfilling the standards of the client.
While Augmented Reality gained popularity in 2020 largely because of covid restrictions, the demand for AR won’t be slowing down this 2021. According to a Retail Customer Experience article, AR engagement is up nearly 20% and the conversion rate increases by 90% for consumers engaging with AR compared to those that don't.
Epigraph is thrilled to announce that we have officially joined the Khronos Group as Associate Members. The Khronos Group establishes universal standards and guidelines for 3D graphics, augmented and virtual reality, and machine learning.
Almost every business, organization, and industry is treading through uncharted territory and figuring out ways to revise business plans due to COVID-19. It’s evident that companies that are investing in their ecommerce/online presence are able to adapt more easily.
As technologies like augmented reality become more prevalent, design driven manufacturers are under a lot of pressure to keep up with trends in media. Currently, 78% of consumers say they prefer augmented reality experiences to video, at some point AR will be as ubiquitous as photographs.