How 3D Product Configurators Will Have an Impactful Role in the Metaverse

With the COVID-19 pandemic limiting in-person interactions and younger, digitally-inclined consumers, things have shifted to the virtual world. With that, businesses must adapt. Though it can seem daunting, adopting technology to keep you in business does not have to be complicated. The technology is advancing so that is as easy to learn as it is for customers to use.

One prime example on how businesses can adapt: is 3D product configuration software.

What Is the Metaverse?

The definition of the Metaverse, like its technology, is constantly shifting. While it's difficult, to sum up in a single sentence due to its breadth, it boils down to a digital or virtual aggregation of different elements experienced in the real world (such as events, items, relationships, feelings) transformed to the digital world.

Companies like Facebook are predicting that The Metaverse is where commerce, interactions, and events will take place in the future. Facebook CEO Mark Zuckerberg told the Verge, “I think that this is just going to be a big part of the next chapter for the way that the internet evolves after the mobile internet. And I think it’s going to be the next big chapter for our company too, really doubling down in this area.”

With the Metaverse becoming the future of business, it’s crucial companies take steps now, and implement new tools, ideas, and software to ensure their business does not get left in the dust.

What is a 3D product configurator?

3D product configurators allow customers to easily configure even the most complex products with an easy-to-use user interface.

A product configurator tool allows users to design personalized items by designing and selecting a range of options and then applying them in real-time. This completely eliminates the trial and error and labor that comes with the human element, while still allowing for specifications, customizations, and processing on the manufacturer's side.

High-end furniture manufacturer and retailer Floyd harnesses 3d product configurator technology to allow potential customers to choose how their sectional is built. Click here to test the 3d product configurator in action.

Why Product Configurators?

As discussed above, one of the main reasons to adopt product configuration is to show all possible combinations of all your products. However, there are several other benefits to this technology as well.

  • Customization and Customer Satisfaction

On the customer’s end, it gives them the confidence and assurance that the customized product is done and done right.  Product configuration technology removes the unknown from online shopping. They generate sales by providing high-quality, interactive product graphics which assist buyers in understanding a variety of product options. A product configurator allows customers to customize or select the options they desire for a specific product, all while giving them a novel, exciting shopping experience; ultimately, everyone benefits from adopting product configure technology.

  • Customer Engagement

Product Configuration engages with the consumer, it gets them involved in the process and allows them to make it their own resulting in a more connected feel with results in more sales. When Nike began to use this kind of technology, heir sales went up 32% and digital sales were up 84% year over year.

  • Teamwork

The pandemic has not only changed the way we shop but the way we collaborate with co-workers. Now, with configurator technology, you can help bring your team together virtually. 3D configuration technology can assist with website asset management, marketing, and product design as well!

Have additional questions about 3d product configurators or interested in utilizing this technology in your company? Click here to book a demo with one of our specialists at Epigraph.

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