How The MetaVerse Is Making Product Configurators Better

With the COVID-19 pandemic limiting in-person interactions and younger, digitally-inclined consumers, things have shifted to the virtual world. With that, businesses must adapt. Though it can seem daunting, adopting technology to keep you in business does not have to be complicated. The technology is advancing so that is as easy to learn as it is for customers to use. One simple example is product configuration software.

In this article, we will explain The Metaverse as well as 3D Configurator Software and what it all means for you and your business.

What Is the Metaverse:

The definition of the Metaverse, like its technology, is constantly shifting. While it's difficult, to sum up in a single sentence due to its breadth, it boils down to a digital or virtual aggregation of different elements experienced in the real world (such as events, items, relationships, feelings) transformed to the digital world.

Companies like Facebook are predicting that The Metaverse is where commerce, interactions, and events will take place in the future. Facebook CEO Mark Zuckerberg told the Verge, “I think that this is just going to be a big part of the next chapter for the way that the internet evolves after the mobile internet. And I think it’s going to be the next big chapter for our company too, really doubling down in this area.”

With the Metaverse becoming the future of business, it’s crucial companies take steps now, and implement new tools, ideas, and software to ensure their business does not get left in the dust.

What is a product configurator?

Imagine a customer being able to see if a couch, desk, or table looks good, or even, simply fits, in space before buying it and installing. Imagine, if it doesn’t they can make customizations to ensure that it does. With Product Configuration and 3d configurator software  this, and more, is possible!

A product configurator tool allows users to design personalized items by designing and selecting a range of options and then applying them in real-time. This completely eliminates the trial and error and labor that comes with the human element, while still allowing for specifications, customizations, and processing on the manufacturer's side.

Why Product Configurators

As discussed above, one of the main reasons to adopt product configuration is to show all possible combinations of all your products. However, there are several other benefits to this technology as well.

  • Customization and Customer Satisfaction

On the customer’s end, it gives them the confidence and assurance that the customized product is done and done right.  Product configuration technology removes the unknown from online shopping. They generate sales by providing high-quality, interactive product graphics which assist buyers in understanding a variety of product options. A product configurator allows customers to customize or select the options they desire for a specific product, all while giving them a novel, exciting shopping experience; ultimately, everyone benefits from adopting product configure technology.

  • Customer Engagement

Product Configuration engages with the consumer, it gets them involved in the process and allows them to make it their own resulting in a more connected feel with results in more sales. When Nike began to use this kind of technology, heir sales went up 32% and digital sales were up 84% year over year.

  • Teamwork!

The pandemic has not only changed the way we shop but the way we collaborate with co-workers. Now, with configurator technology, you can help bring your team together virtually. 3D configuration technology can assist with website asset management, marketing, and product design as well!


This talk of the metaverse and a virtual world may sound daunting, but product configurators can be a simple and easy way to adapt your business into the metaverse and Epigraph is here to help. From web product configurators to 3D product configurator software we can help you get prepared for the future today!



Kaitlin Brennan
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