How Virtual Photography Is Playing a Major Role in the World of Ecommerce

Virtual photography is swiftly revolutionizing the ecommerce market. Traditionally, customers had no other options but either to go look at the product in person or view photographs online. In the end, the customer has to make a choice with little information to go on. In doing so, they are uncertain or hesitant about purchase and left with a variety of questions -  “Will the furniture be compatible with the décor?’’ “Will the picture frame complement the wall color?” “Will this outfit go with my shoes?”, etc, etc.  The goal of virtual photography is to not only show the product in a full, 360-degree depth with high quality resolution, but also allow the customer access to the complete features, functions, and information regarding the product.


One of the main objectives of virtual photography on the ecommerce platform is to provide better instantaneous results.. The more organized and efficient the product is displayed in relation to imagery and information, the more likely the customer will be satisfied with the purchase.


Virtual photography was also designed to create a customer-focused experience - accommodating the buyer’s needs while also providing  engagement. Personalizing a product’s images based on customer’s needs and getting feedback in real time is unlike any shopping experience of the past. We are now in a visual economy where buyers expect incredible visual experiences. Shoppers are becoming aware and educated in using ecommerce platforms, along with understanding its functionality and adaptability. Customers pay more attention to visuals than they do product information. Studies have shown that uploading good, quality content is 40% more likely to get shared on other social accounts. Free publicity for high resolution product imagery.


Virtual photography is a cost-effective way to create the right product images for your customer. Traditional photoshoots are expensive, time-consuming, and a logistical disaster. Contracting graphic designers, renting studios, hiring photographers, finding equipment is just a few examples of how stressful and chaotic traditional eCommerce platforms were operating. With virtual photography in today’s age, the brands can be more flexible with specific product offerings. The customer has the personalization of changing color, material, or configuration with the 3D product configurator, allowing you to accommodate customer needs more efficiently.


Virtual photography also decreases the rate of customer returns. It will be an investment or financial hardship to continually ship and restock products to keep customer base experience top priority. Having multiple high resolution imagery applications along with the 360-degree depth view will keep the customer engaged while purchasing. With confident customers purchasing, they are less likely to return items. This saves the company on shipping, restocking and repackaging costs. Customer satisfaction and companies cutting costs is the optimal situation.  


The longer the customer is staying on a business’s site, the more of an emotional link between brand and demand applies. Virtual photography is the specific link of emotion between the customers demand of a product and viewing the availability and functional ability of the product. The satisfaction of the product will compel the customer to spread awareness and have continuous repeated business. The consumer will continue to be loyal to your specific brand.

Bruno Guerreiro
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