Why Virtual Showrooms & AR Are The Perfect Post-Pandemic Combination

COVID-19 has dramatically changed every aspect of our society. Even with masks, vaccines, and social distancing, people aren’t returning to retail stores. This means that your business has to adapt to a totally virtual, online world.

For the average small business owner who prides themselves on customer service, the brick and mortar, and personal interaction, it can seem like there is no hope to pivot while maintaining a customer base. But the solution is simple: Virtual Showrooms!

Though it may sound complicated, Virtual Showroom technology is something any business owner can adopt to help overcome the obstacles that come with navigating a growing online customer base.

What Is A Virtual Showroom?

Virtual showrooms are interactive experiences that engage customers in a completely digital world. This technology enables users to conduct virtual tours of any physical space or facility while also interacting with a wide range of products.

How Can Virtual Showrooms Help My Business?

Virtual Showrooms are a fantastic augmented reality tool for growing your business because of their customizability. Not only are they great for navigating a pandemic, where “in-person” isn’t possible, but there are a plethora of new, innovative techniques that comes with virtual showrooms and 3D augmented reality:

  • Easily inventory and classify your products.
  • Without having to hire developers, you can maintain and adjust your app through a simple administrative interface.
  • Using just a mobile device, you have access to the data and analytics 3D and AR collects while immersing customers.
  • You can produce a variety of fully customized 3D environments and assets that are uniquely branded for your business.

What About My Customers?

Business owners aren’t the only ones who benefit from this technology. The customer experience is also improved dramatically.  A customer can do A LOT inside the Virtual Showroom:

  • Move around the virtual space integrated into the real world.
  • “Try on” products in real space or on a user by uploading their face.  
  • Virtually view a product in their own space to see how it fits and looks.
  • Learn more about the products and consumer marketing and advertising information in a new, engaging way.
  • Feel a sense of autonomy over purchases, reducing their stress and issues down the line such as returns or troubleshooting.  
  • It allows customers to understand that, despite being online, there is still something tangible and real that they can “try before you buy”

Learn more about Epigraph's Virtual Showrooms here.

Adam Carey
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