Web-based AR solutions are taking the world by storm, and if your business is looking to enhance its marketing with augmented reality features, it’s important to know the differences between web-based and app-based AR.
What is web-based AR?
Augmented reality for the web is designed to be accessed through a web browser with the help of your device’s camera. WebAR doesn’t require the download of an app with built-in AR software, instead, the AR features are built into a website and are accessible as long as you are connected to the internet.
Web V.S. app-based, the key differences
When comparing the two AR solutions, there are 3 key differences to evaluate:
- App-based AR requires the user to download an app, whereas WebAR can be accessed using an updated version of an internet browser that supports augmented reality.
- WebAR is a relatively new technology, although it is already being used by a wide variety of international companies for marketing purposes. App-based AR is an older technology that has been used by millions and developed for a variety of different purposes.
- WebAR uses camera stream access to make the content come to life in the user’s environment, app-based AR accesses the user’s camera but does not require streaming capabilities
Pros of WebAR
- Eliminates the need for the user to take an extra step to access the content. Traditionally to access AR features, the user would have to download an app. When users have to download something to access content, engagement can drop by as much as 50%. WebAR removes the need for this extra download step.
- Doesn’t require storage space. Since there is no need for a download, users can interact with augmented reality experiences without giving up any of the storage space on their devices.
- Augmented reality experiences can be standardized across platforms. WebAR doesn’t need to be developed according to the app requirements for various smartphone brands. This makes it much easier to deliver a consistent experience regardless of the platform.
Cons of WebAR
- Requires internet access to work. As opposed to the built-in AR software of app solutions, which can be accessed without internet connection, WebAR can only be utilized if your device is connected to the internet.
- WebAR is only supported by the more recent browser versions, so the user’s device has to be updated to the latest version of their web browser
- Less developed technology. WebAR hasn’t been around as long as app-based augmented reality, so the user’s experience is not always as smooth as it is in an app-based format.
WebAR solutions are an exciting step forward in the world of augmented reality. Although this technology is still being improved upon, it has already been utilized by a large number of successful marketing campaigns. WebAR offers a very user-friendly experience that is easily accessible.
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