Case Study

The Virtual Showroom Boom in a New Retail Reality

How AR and Virtual Photography Helped Blu Dot Discover Online Shopping Success

The Challenge

E-commerce sales have increased 30% since 2019. So, how can traditional retail stores continue to connect with their customers in meaningful, personalized ways? While online shoppers will continue to make web-based purchases, they still want to experience the same in-store emotional connection to products.

Our Approach

COVID-19 has forced traditional retail brands to find new ways to reach and engage with their customers. Epigraph’s web-based AR tool brings your products to life, allowing potential customers to interact with your products online in a focused, sustained manner. AR gives your customers that in-store, emotional feeling, improving overall sales while reducing return rates.

The Conclusion

AR allows your customers to virtually interact with an item by trying it on or seeing it in their space before making a purchase. This improves overall customer satisfaction leading to more confident online purchases and fewer returns.

AR enriches the relationship between the consumer and the product and evokes an emotional attachment. 63% of online shoppers say AR will improve their web-based shopping experience.

The AR market is projected to be worth over $18 billion in 2023. And 67% of media planners and buyers are already looking towards AR ads in future digital marketing campaigns.

The Results

We believe in numbers and the shopping experience ensured the results were in a good spot.

405%

Conversion Rate Lift

508%

Session Duration Lift

40%

Return Rate Reduction