Case Study
Harvia Heats Up Conversions with 3D Customizers
Wellness & Sauna
3D Customizer
55% Conversion Lift
Introduction
Premium saunas deserve a premium shopping experience.
Harvia, a leader in sauna and spa solutions, wanted their online shopping experience to better reflect the quality and customization of their products. Harvia already had 3D on their roadmap when Nic, Harvia’s Director of Marketing, was connected with Epigraph.
Together they launched a fully interactive 3D Customizer that let shoppers visualize and configure saunas in real time — choosing finishes, windows and door types, and even swap heater models.
Challenge
Saunas are a big purchase that demand even bigger buyer confidence.
Saunas are a considered purchase, with high variability in customer preferences and environments. Harvia’s previous e-commerce limitations made it sometimes challenging for customers to confidently understand their options and envision the final product, often leading to drop-offs and long decision cycles.
Solution
Real-time interactive visualization.
Epigraph built interactive 3D Customizers, powered through Shopify, for 14 of Harvia’s flagship outdoor saunas, enabling shoppers to:
- Customize wood finishes, layouts, doors, and heaters
- View saunas in interactive 3D — inside and out
- Drop saunas into their own space with AR
- Generate a quote on the spot
Results
The 3D didn’t just look good — it performed.
After launching the 3D Customizer, Harvia saw a dramatic uplift in customer engagement and conversions. In addition to the impressive metrics, the solution impacted the following:
- Reduced sales friction and enabled self product discovery
- Improved lead quality as buyers arrived more informed and ready to purchase
55%
Conversion Lift for engaged sessions
304%
Increase in average order value
~20%
Purchase rates up sitewide post-launch
4x ROI
Paid for itself 4x over in the first 10 weeks
Teaming up with Epigraph to add 3D Customizers to our sites completely changed the way our customers shop for saunas. Being able to bring our craftsmanship to life online has led to a noticeable uptick in conversions.
— Nic Flaws, Director of Marketing, Harvia
Conclusion
What the future holds.
Harvia was able to turn product complexity into a conversion asset and plans to expand coverage to their full catalog, launching some time in July. With the expansion adding even more 3D visual confidence, they can expect shortened decision cycles, lift in AOV, more engagement, more data, more revenue.
