Company
Case Study
Almost Heaven Heats Up Conversions with 3D Customizers
Almost Heaven, a leader in sauna and spa solutions, had 3D on their roadmap when their Director of Marketing was connected with the Epigraph team. Together they launched a fully interactive 3D Customizer that lets shoppers visualize and configure saunas in real time — choosing finishes, windows and door types, and even swap heater models.
Wellness & Sauna
3D Customizer
+55% Conversion Lift
Challenge
Saunas are a big purchase that demand even bigger buyer confidence.
Saunas are a considered purchase, with high variability in customer preferences and environments. Almost Heaven's previous e-commerce limitations made it challenging for customers to confidently understand their options and envision the final product, often leading to drop-offs and long decision cycles.
Solution
Real-time interactive visualization.
Epigraph built interactive 3D Customizers, powered through Shopify, for 14 of Almost Heaven's flagship outdoor saunas, enabling shoppers to:
- Customize wood finishes, layouts, doors, and heaters
- View saunas in interactive 3D; inside and out
- Drop saunas into their own space with AR
- Generate a quote on the spot
Results
The 3D didn’t just look good — it performed.
30%
Conversion Lift on Sessions that Used the Customizers
21%
Increase in Average Purchase Revenue
4x
paid for itself in the first 10 weeks
Results
More qualified, confident shoppers.
+100%
Conversion Lift on PDPs with the Configurator
3x
more time spent engaging on the site
7x
conversion rate for engaged shoppers
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Teaming up with Epigraph to add 3D Customizers to our sites completely changed the way our customers shop for saunas. Being able to bring our craftsmanship to life online has led to a noticeable uptick in conversions.
— Nic Flaws, Director of Marketing
Conclusion
What the future holds.
Almost Heaven has been able to turn product complexity into a conversion asset and plans to expand coverage to their full catalog, launching some time in August. With the expansion adding even more 3D visual confidence, they can expect shortened decision cycles, lift in AOV, more engagement, more data, more revenue.
